CAMERA SHOTS:
Firstly, camera works used within music videos are of a few essential shots. These are needed to portray the artist, which would show them off to their best ability in a form of advertising them to the audience. Also camera shots used show the artists feelings and emotions, along with background location of where the video is being shot, to give the audience a more in depth insight into the narrative. These shots used are long shots, or establishing shots to showcase the location.
Within Professor Green's music video they are establishing shots showing the location the scene is being filmed at, which is an inner
Close up and mid shots are used frequently to show the body language of the artist and to emphasise on correctly placing the music to match the artists lip movement to keep these in sync to create the best possible standard of video quality and make the scene believable. Mid shots shown within this video are of Professor Green and his friends walking the interaction between them states the kind of joke mannerism relationship they have. As well as the distance in which they are walking between each other is to a minimal which suggests to the audience they have a close bond/friendship. In one shot, Professor Green kisses a lady on the check in a cheeky sense, suggesting he has kissed her because he is happy which therefore, sets a vibe for the duration on the pop promo.
Camera movement is also essential as the camera needs to be placed in the right position on set to have access to track and pan the artist or band around the set while using other shots such as crane and tilts to get the overall best look for the scene.
MISE-EN-SCENE:
The mise-en-scene of a pop promo video refers to the layout of the scene contrasted to the position of artist/artists contrasted with other props located in within the scene, mixed with how they overall, fit in to the scenario portrayed. Firstly, this could be due to clothing worn within the pop promo video contrasted to whether it is believable forms of clothing for the scene trying to be portrayed. In Professor Green's video all the background characters are dressed down to casual, but urban glamour clothing which would be expected at a house party.
The clothing Professor Green wears is similar to the background characters involved however, he has the justifiable edge on anyone else within the scene, due to the fact he is trying to advertise and promote himself as a successful artist. This therefore, leads to maximize his record companies’ sales and to establish himself as branded and well known artist.
Professor Greens tattoo situated on his neck distinct's himself from any other artist. This therefore, is used within his pop promo video to emphasise on his brand image he has already created for himself. The silver chain situated around the front of his neck, puts the artist into another league than any other character within the scene, placing the attention back on himself and promoting his new single. 
The colour clothing of all other background characters are mainly of dark brown or black shades mixed with brighter colour shades representing the more outgoing characters at the party. Colours tend to set the mood within a song by creating an atmosphere. Stereotypically, bright colours are used within pop promo videos. The props used at the party are a mixture of alcohol, fun and joke props such as masks, spray foam etc that would all typically be used at a party.
The lighting within Professor Green's pop promo video is of a dark colour shade representing the time of day and sticking to trying to make the scene believable, due to the fact this could be a real life situation.
The lighting used within any music video is dependent on the time of day the pop promo video is supposed to be set it, contrasted with the mood of the characters trying to be portrayed. Also mixed with the effects trying to be used, due to the fact natural lighting can cause problems for some types of effects.
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EDITING:
Typically used in pop promo videos are jump cuts, this is due to the fact it allows a sudden jump from one scene to another, showing two different types of action taking place.
Within Professor Green's video jump cuts are used to jump from himself and his friends walking, to the party he ends up attending which therefore, shows the contrast in scenes and drama taking place.
Fade and dissolves are also commonly used within pop promo videos.
SOUND:
Sound used within pop promo videos is mainly the vocals of the track. Sound is very important within a pop promo video it is essential that the lip sync of the artist/artists is exactly in time with the recorded backing track. This is an essential must for any music video.
NARRATIVE:
The narrative within Professor Green's video is of himself, and his group of friends going to a party, which is a stereotypical destination for any pop promo video, that alongside with a club scene, which is the second destination in this video. This added to the events that happen at the party with other background characters. Moving on to the club at which he himself is performing at, this advertises him as a brand within the narrative of his video.
PERFORMANCE:
The performance side of Professor Green’s video is the lyrical side of it, being the actual sound track itself. It is important to get the right mixture of performance and narrative within any pop promo video to not create one and not focus on the other. This is due to if the right mixture is captured this creates a perfect performance with a captivating storyline to focus on while focusing on the lyric side of the video also.
GENRE:
After establishing all the connotations used within this video it is clear to see that this is an RnB Pop promo video. The lighting, camera shots, clothing, mise-en-scene and representation of all these main factors which are ever so clear to the viewer, making it impossible to mistake this for any other genre.
Conventions of a pop promo video:
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