'Jackson 5- I Want You Back'
Firstly, the mise-en-scene such as the clothing worn is unique, individual and out there. However, although all the designs are similar there is still slight variation between each member of the band. Therefore, this shows the individual personalities and differences between the band members.
The mise-en-scene such as the location where the music video is set, is very casual and laid back setting e.g. it is portrayed to be in a gym or some kind of performance or dance set.
The bands mannerism's and body language such as their movements and actions are very traditional and stereotypical such as their dance moves are all in unison and perfected to a tee.
There is a vast usage of close up shots to establish and make it clear to the audience the emotions and feelings the artist is trying to portray.
However, it is recognisable that there is no narrative to this piece, only performance. It is also shown that the camera does not move around e.g. establishing shots of the mise-en-scene or to show other artists within the band, it only focuses on the artist singing at that current time.
This is when it is realised just how much music videos to this day have evolved and become so much bigger and better than the traditional first ever music videos and the characteristics they had.
1980s:
Irene Cara; 'Flashdance What A Feeling'
There are a vast amount of establishing shots, to show the location of the mise-en-scene. The location of the mise-en-scene is set in a partially lonely and isolated part of America, possibly on the outskirts of New York City. This is effective due to the lyrics it the song 'what a feeling', this shows how the artist feels when they are where they are e.g. on their own thinking about the world.
Editing effects such as filter lights are added to create a more obvious lighting e.g. this occurs on the shot of the water when a pan is used from the bottom to the top of the screen.
Throughout the duration of the song we are following the character on their bicycle to various locations therefore, as an audience we feel as if we are going on this journey with them.
This music video also challenges stereotypical gender roles due to us expecting the character using the machinery, of which is on fire, to be a male. However, we are surprised when we see that it is actually a women.
Another editing effect such as fog is used to highlight the artist and make them stand out, in a form create an essence about them which attracts us as an audience to them.
The shot then moves to a dance bar where a dancer is provocatively dancing for an audience, this could have potentially caused some controversy due to it being seen as taboo and frowned upon in the music industry.
Editing effects are also used to show the artists shadows to represent the importance of themselves to the audience and use this effect as an advertising technique to promote themselves.
1990s:
Dido; 'White Flag'
Firstly, the establishing shot of the mise-en-scene, shows the setting to be in a sense pop art, due to its strong connotations e.g. objects being visually removed from its known context and combined with un-related material. Everything is seen to be as if it has just been put there with no relevance.
The performance side of the video is when we see the artist from behind performing, we as an audience cannot see the audience at the gig, we can assume that there is a pretend audience.
The editing effects used is of a filter colour to separate colours of the artists hair seen in a extreme close up, where the artists eye line is at the same as the audience to represent the equal aspect between us and the artist.
The mise-en-scene then moves to the artist's bedroom (or supposed bedroom in the video) and the clothing she wears is casual. Therefore, this sets a carmful and relaxed vibe to the music video.
The video mainly consists of narrative, due to the song minimally relating back to lyrics but not completely due to the lyrics representing letting go whereas, the narrative links to a love story between the artist and the other main character.
Another editing effect used is of fade in/fade outs and the putting together of two separate clips in one shot to represent the fading of time and the two different types of action that happened that link in together. The clip looks as if the two main characters are looking at each other, when in fact they are looking through each other. Which therefore, shows the darker side in the relationship that they had.
2000:
Britney Spears 'Toxic' (2004)
Firstly, this video is defined as ground breaking as well as controversial due to Britany Spears take on the modern day air hostess, in which she completely glams the costume up to be revealing and eye catching and acts in a way/mannerism that would be seriously frowned upon in that industry.
Editing effects such as filter lights are used throughout the duration of the music video. This could be used to highlight the artist and make them stand out due to the bright background they are situated in front of.
The video then cuts to the other scene being where the artist is placed on the floor in a very out there provocative body con all in one suit, leaving not much to the imagination. The artist is also placed in front of a bright white light which obviously makes them stand out and seem of some importance.
The lighting effects really emphasises on promoting and advertising the artist.
The air hostess clothing worn is nothing remotely similar to what your normal everyday air hostess would wear, the excessive bling e.g. jewellery would never be accepted in the working environment.
The shot then moves to the artist being placed in a inner city urban environment in which she is portrayed to be racing against time on the back of a motorcycle with her stereotypical 'hottie'.
Fast paced is used to speed up time and show the progression of time occurring. This is used when the artist is on the back of a motorcyclist moving towards her future, as she is is portrayed to be over eager to get there.
Another editing effect placed in the video is the ball of exploding fire the artist is portrayed to be walking away from. This shot shows the artist to be indestructible and so powerful nothing can touch her.
The look shown on the artists face especially on her eyes is determination which makes us an audience believe her story and reason with her.
*In all music videos it is important to show the artists eyes to see the emotion they are trying to portray to the audience.
A shot is shown of the word 'TOXIC' which instantly relates back to the lyrics of the song.
Therefore, the green liquid she places in the characters mouth, emphasises she is portraying she is a women on a misson, who will kill anyone who gets in her way.
The variation in wig choices the artist attains makes us as an audience realise her versatile character she is representing.
Recents:
Lady Gaga Ft Beyonce; 'Telephone'
Lady Gaga and Beyonce's take on this music video, took the audiences expectations to a whole new level. This is due to:
The mise-en-scene, which is first set at a prison, from the beginning it looks like a stereotypical setting which is then followed by the eerie and dramatic non diegetic sound added which builds up gradually increasing the tension. The audience can automatically predict the scenario of what situation will occur and what will happen.
However, the clothing of the other prisoners is nothing to be expected. This mise-en-scene of the prison inside and out exceeds every norm of what is expected within a scenario like this.
Extreme eye catching features used within this piece:
- Cigarettes used as sunglasses.
- Chains used as costumes
- Hair rollers used out of coke cans.
- 'Caution' warning tape used as clothing.
- Blue telephone used as a hat.
From the prison to the cafe, which they carry out there homicide. The eye catching bright outfits/dancing and role play of two artist is what keeps the audiences attention constantly drawn to the screen.
Maroon 5; 'She Will be Loved'
This pop promo music video was seen as ground breaking due to the audience expected the love song he was singing was bound to be to his younger girlfriend. When if fact he was singing it about his older mistress, being his mothers girlfriend.
Therefore, this then got rid of the stereotypical assumption that younger men are not attracted to older women. An example of this being shown is through the older women's clothing shown being the red dress which has strong connotations of lust and desire. Therefore, this juxtaposed to the younger girls clothing being black dark colours representing dull and boring. Therefore, this shows the personalities and characters of our two main female characters and how we as an audience, expect their clothing to be associated to the other character. This could be why the male leading character chose the older female to the younger female.
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