Conventions of a digi-pack And a Magazine Cover:

Digipack:

A digipack opens up as a book style packaging with different sections for different compartments according to what its relevant to. A digipack could possible include special features such as a DVD of special effects or a miniature booklet of pictures/information on the artist/artists. Some digipacks are part of a collective edition which therefore, will hold more value to that item. Digipacks can physically hold more than other possible storage devices for Cd's e.g. an ordinary CD case.

Pro's of a digipack:
 

- Aesthetically pleasing to the eye, the images and colouring are eye catching to the intended audience.

- The digi-packs are made out of shatterproof material. Therefore, this reduces the risk of damage to them meaning they will not crack.

-They are produced in bulk production therefore, making them easy and cheap to produce, benefiting the producers of these items vastly.

-The layout of the packaging makes the material used, easy to put graphics onto it therefore, useful for displaying important graphics.

-The digipack accommodates every sort of need for the product, making it safe, accessible and a good quality purchase.

- If done correctly and professionally can be an innovative premium product.

-This item is better and more beneficial than your average CD case, due to the fact there is more excess room for information and visual effects to be on display.

-The simple packaging design makes it more possible for other various design options rather than sticking to boring and basic designs.

-The product is a bespoken problem with various possibilities.

-Although more expensive than cheaper CD holders, they are up to a better standard of quality.

 

 

 

Con's of a digipack:

 

-Digipacks are prone to tearing or ripping in parts of the packaging.

-The plastic teeth, being the CD holders could possibly break.

-Digipacks are more expensive than other CD holders.

-After having this item for a certain period of time, it could start to look old and ragged and not in its state it was first purchased in.

-CD's will fall out if any of the inner packaging breaks due to there would be nothing to hold it in anymore.

-The packing e.g. trays could break or come away from the other packaging meaning you would have an imperfect item.

 

 

 

What needs to be considered when creating a digipack?
 

 

 

Coldplay: 'Viva La Vida'

 

 

This digipack design for Coldplay is very simplistic on two of the four image slides. The colouring being, just plain black. This could suggest that the artists do not want to give to much away therefore, are playing on the audiences imagination and making them think into further depth, about what the album could be representing. However, the two slides that do contain imagery are complete opposites away one has animated figures and the other has the members of there. Therefore, this acts a promotional gimmick promoting them as artists, making the viewer aware of who they are, what they do and what they are all about. It is also very conventional and stereotypical due to the fact it clearly states in many a slides the artists, the name of the album and the songs on the CD.

 

 

 

Katy Perry 'Teenage Dream'

 



 

The digipack design for Katy perry is very relevant to the CD such as the cover, images etc, it all ties in together effectively to create an esthetically pleasing eye catching CD digipack. The CD disk cover does not stick to the stereotypical boring dark shades, the out there inventive designs put this creation a mile ahead of dull plain designs. In the music industry, nudity is seen as a taboo and frowned upon. Therefore, this CD digipack could create controversy. However, any publicity is good publicity therefore, the producers have been very smart in the production process of this item.

 

 

 

Magazine Covers:

 

 

Magazine adverts/covers have very similar connotations as Digipacks. This is due to them needing a main image or images of the artists which therefore, acts a promotional gimmick which relates back to advertising the group, in order to get recognition to hopefully enable an increase in sales revenue. Usually information about the tour dates/latest album or single is added to keep the viewer intrigued and interested as to when the next instalment will be coming out. The name of the artists and each individual member is needed, along with the name of the next album name. The next tour date and the costing of the tickets may also be added to the magazine advert.

 

 

 

This magazine cover contains everything essentially needed e.g. the name of the band, the name of the album and the status of when the album will, or if not it has already been released. This magazine cover is eye catching, its unique and individual from anything else i have ever seen. Therefore, this means the intended audience will pay more attention to it. The colour editing used is between neutral and filter lights which give it the extra edge to other boring magazine covers that will just be dismissed and not paid much attention to by its intended audience.

 

 

 

 

This magazine cover contains more essential connotations needed, it really sticks to the criteria set by the expectations of the intended audience. It establishes the name of the band, the album title and the release dates of two different instalments. However, it does not show a picture of the band therefore, it creates mystery to the advert. The black and white colour represent traditional aspects however, the different and various font choices represent the versatility within the group. The bird shown within the title editing effects represents becoming free, as the bird is seen to be moving away. Therefore, this could show the band breaking free from stereotypical conventions showing they are different from the other bands out there.