Audience Research into Viewing Expectations of Ancilary Tasks:

This is a digipack for The Script's album called  'Science and Faith'.

This digipack shows audiences viewing habbits and the audiences expectations due to it shows strong connotations of the indie pop genre e.g. dark dusty colours and an urban vibe to the digipack.
It also shows the band as indivuduals therefore, the audience recognise the artists and this instantly promotes and advertises the band.
This is due to stereotypically the audience first being drawn to the artists image rather than a digipack that dosent show this, instead of the digipack showing images/diagrams that show no real relevance atall.

The house style of the title sticks to the brand image meaning the audience will constantly recognise this and relate it back to the band.
The indie pop genre represents soul and individuality of the genre thererfore, the bands unity is represented within the images of two hands placed together. Therefore, this could involve an deaper meaning such as due to the hands being different colours this could be suggesting that different races are equal and should be seen as equal to others.

This magazine cover shows the main singer within the band Danny O'donoghue. This magazine cover is used to advertise and promote the band, particularly that artist within the band in particular. The connotations expected in an indie pop genre, are all represented within this piece e.g. the clothing worn is of casual/smart wear. The mise-en-scene such as the location is set in an urban city background, such as the back streets of the city, this would be expected in the indie genre. The main props used in this camera shot, I would debate would be the artists tattoos, which give a feel to the audience that this artist has an edge to him, he is original and different, which is expected in the indie genre. The artists tattoos are shown openly whereas in other situations they are covered up. However, the tattoos and the way the artist is actually positioned give of the impression he is quite masculine and has the 'sex appeal'. Therefore, this links in to the writing positioned underneath him saying 'the sex factor'. The artists eye line matches the audience therefore, we feel we can reason we the artist. Also the emotions represented from the artists eyes are seen to draw the audience in due to the mystery and intensity portrayed.

This is a digipak for the band 'Mumford and Sons' and their album called 'Sigh No More'. This digipak shows audience viewing habits and the audiences expectations due to showing connotations of the indie genre, one being that the following images show individuality. All band members are shown therefore, they are represented as individual artists.
They layout of the design is very simplistic and un-imaginative however, it meets the needs of what it needs to do which is to promote the artists. Black and white colouring such as monochrome texture as represented in the digipak to the left refers to an earlier age in time. Therefore, this represents the classy aspect of the product, meaning that although the target market is indie pop, that there is still an essence of style and sophistication to this style of genre.

The title of the album and the lettering used throughout are all of the same format, size etc. This is used to show that the band are aiming to be consistent therefore, enabling them to create a brand image for themselves.

The magazine cover above shows the band in full view. This magazine cover is used to show off each individual artist within the band. This magazine cover has strong connotations of the indie genre due to the costumes shown e.g. casual however smart clothing. All artists are seen to be wearing either chinos/smart trousers juxtaposed to a blazer of some formation. Therefore, this gives of an impression to the intended target audience that the band are a bunch of casual open minded guys however, they are also dressed smartly as they have a compassion and motivation for what they do. Therefore, this aims to give of the impression they are serious and mean business in what they do. The mise-en-scene such as the props used e.g. the instruments show of that each individual artist has there own skills which they contribute to the overall band. Therefore, this is promoting the group along with broadcasting their talents, and showing that they do more and have more about them than your 'average boy band'.