Viewing figure: 3.8 %
MTV is an American based company based in New York City, which was first aired to television in August 1980. The actual original purpose of the channel was to play music videos to the public, aided by on air hosts and DJ's. However, nowadays the channel actually plays a wide range of other television programmes as well as just music videos. Although, these programmes do not take over the actual reason of the channel being to broadcast music videos. MTV broadcasts an extensive range of genre's of music, from indie to rock to RnB, along with the obvious top chart hits. MTV is very versatile in the target audiences it reaches out to therefore, due to its extensive variation in genre of music videos, it is very popular with the extended target audiences.
Viewing Figure: 1.2%
This music channel targets a niche market, of rock genre music.Therefore, although it is a popular music channel by its intended audience, it is not as popular as some other music channels that are more versatile such as MTV. This music channel is classed as digital television, this is due to the vast percentage of the music played on the station is coming from its audience watching, due to a 'text in' service that enables viewers to ask for the songs they want to be played. Therefore, the channel responds to this and plays the songs their audience wishes to hear.
Viewing Figure: 1.7%
KISS is a music channel, as well as a radio station. Therefore, this channel reaches a large percentage of the population. KISS music channel particularly focuses on what is current in the music charts, along with Pop, Rnb, Indie etc. Kiss regularly focuses a percentage of time on individual popular and well known established artists and bands to draw their viewers in.
However, it is not as versatile as perhaps MTV, as it does not focus of niche markets such as Rock genre. KISS is owned by Box Television which owns various other channels such as 'Smash hits Tv', 'Heat' and 'The Box'.
Viewing Figure:7.4%
4Music, is a music entertainment channel based solely in the UK, and in some parts of the Republic of Ireland. The music channel generally plays a wide range of different genre's of music therefore, hitting all various target audiences including certain niche markets. 4Music is also a part of the Box Television group, and is one of the only channels in the network to be broad casted in wide screen television. Similarly, to MTV, the channel also broadcasts television programmes as well as music videos therefore, this reaches a larger potential target audience. This music channel also is not a stranger to broadcasting particular summer festivals, and through significant links with 4Music is the host of 'T4 on the beach'.
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