Audience Research:

When considering the chosen target market associated with my chosen choice of genre being indie pop, there were a few things needed to considered when pondering of whether the product will be purchased, and who exactly by.

• Upbringing
• Lifestyle
• Culture
• Education
• Attitudes
• Emotions
• Knowledge
• Expectations
• Latest fashion/trends
• Family background, and what they like/dislike

Our intended target market for indie pop genre are 16-24 years olds, mainly students and people with not much disposable income. The lifestyle and background of our intended audience, would be working class individuals. Therefore, this is something that needs to be considered when considering the finance side of the release of any indie pop genre music promo video.

The trends of our intended target audience and what they like/dislike would be down to the clothing worn by the artists. In indie pop bands, the clothing worn by the males is of smart casual either suits, or chino's and smart shirts with ties.

 

                                                                            

The clothing worn by indie women artists are really smart and bright. Their clothing is not simplistic or boring its imaginative with various colours, patterns and designs.