I have chosen 4MUSIC as my chosen institution to broadcast and promote our promo music video. This is due to, I think this music channel is most linked to our chosen genre being indie pop, rather than other channel's such as Kerrang which is more suited to rock genres. 4MUSIC broadcasts a variety of different mixed genres and has the highest viewing figure than any other channels at 7.4%. This music channel broadcasts to only the UK and Republic Of Ireland. However, due to this focusing on selected groups of people, this actually works in their favour due to their target audience feeling prioritised and special.
Due to this channel being owned by Box Television, this creates connections to to its sister channels, which also advertise the channel on other channels.
Finally, the channel also broadcasts various other TV programmes therefore, due to a possible target audience already on the channel they may choose to carry on watching even if they have not actually switched on that channel to watch various music videos.
No comments:
Post a Comment