Marketing and Promotional Strategies:

Marketing and promotional strategies:

The Script, who are a rock indie pop band are signed to Sony Music Entertainment.

Sony Music Entertainment is a record music company which is stated to the the largest in the world. This record company is part of the 'big three' record companies that work together and is controlled by the Sony Corporation of America, which is the United states substiute of Japan's Sony Corporation. Sony Music started in 1929.

Sony Entertainments marketing strategies are the following, they use a free trial listen to the latest and current out there songs, as shown below.

 

 

Sony also try to indulge their customers into spending more due to paticular offers, as stated below.

 

 

 

Sony market advertise the script by listing the top current songs therefore, as The Script are fourth place in the chart it promotes the band as a well known and established group that are obviously very popular by their intended target market.

 



 

The next image is a shot from Sony Music's page just for The Script alone. Due to the endless list of songs and albums/album covers shown it is clear to see that this band are a highley profitable and sucsefully renowned band by their intened target market.

 

 

The reason I have selected Sony Music Entertainment to do the promotion side of 4KICKS's promo video, is due to the fact they specialise in promoting bands very similar to my chosen groups, bands such as The Script, which is a well known and established indie pop group.